Duque Azara 2011. “Own brands: yes, no, it depends…”

Written the September 18, 2013 by jlbecerra | Category: General, Score: 4, Featured Post, Red wine

Viñas del Vero Duque de Azara joven 2011 Name: Duque de Azara joven 2011

Price: 4,30 € in El Corte Inglés

Origin: D.O. Somontano

Winery: Viñas del Vero

Score: high 4

The great dilemma… The answers to it are many and they vary depending on the advisor and his/her know-how. Personally, I have never cared about a wine being an own brand product, nor have I worried about its origin, etc. The only thing that really matters to me is whether the wine is good or not. Own brand wines make sense when the marketer contributes something: its selection, personal style, quality, uniqueness, and, most particularly, a good price. This specific own brand wine does not comply with this requirement and, in addition to having some faults, it does not taste like a young wine.

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1 Comments in this post

  1. L-amo:

    Que buen tema para tratar con mayor profundidad.


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BAD WINE: A wine that, at a specific moment or after tasting a particular vintage, makes me wish not to buy it again, because of its quality, its faults or the fact that its price is excessively high if compared to other wines in the market.

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